History

Founded in 1969, The Rock Agency has the distinction of being one of the oldest and most well respected agencies in Midwest. For over 50 years, we have scouted and developed models and talent, supporting them in the achievement of their goals and providing them with the opportunity to do what they love.

The Rock Agency provides model management for women, men, curve, fitness, and child models as well as influencers and content creators.

In addition to agency locations in Chicago and Madison, The Rock Agency maintains relationships with hundreds of model management firms throughout the world in order to find, develop, market, place and book the next generation of talent.

As an extension of The Rock Agency’s commitment to full-spectrum talent management, The Rock Agency’s Artist Division, specializing in the management of individuals excelling in Make-up Artistry, Hair Artistry, Wardrobe & Prop styling, and Photography. For over a decade our Artist Division has developed and maintained the brand identities of artists by securing e-commerce bookings, fashion campaigns, marketing opportunities, and commercial assignments.